Department of Pediatrics, Hotel-Dieu de France University Hospital, Beirut, Lebanon
Research Article
The Intersection of Artificial Intelligence and Digital Marketing: Balancing Automation with the Human Touch. Assessing the Effects on Productivity, Cost, Quality, and their Implications for Employment in the Industry
Author(s): Marianne Boulos* and Marion Sangle-Ferriere
Background: Artificial Intelligence (AI) has the potential to revolutionize the digital marketing industry. However, concerns have been raised about the impact of AI on the human touch; defined as the personal connection with customers through empathy, support, and community building; and its potential implications for employment.
Objective: This thesis explores the intersection of AI and digital marketing and investigates the balance between automation and the human touch in this industry. The study aims to assess the effects of AI on productivity, cost, and quality in digital marketing.
Methods: To achieve this, a mixed-method approach is used to gather data from industry practitioners and experts. The study analyzes the data to identify the benefits and drawbacks of AI and its impact on various aspects of digita.. View More»
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