Department of Physics, Chulalongkorn University, Bangkok, Thailand
Research Article
Critical Success Factors Assessment and Event Implementation Management of CAD Khomloy Sky Lantern Festival
Author(s): Dong Han*
This study provides an in-depth look at the Critical Success Factors (CSFs) of the 2023 CAD Khomloy Sky Lantern Festival in Chiang Mai to enhance its overall management and execution. Festivals are an integral part of global cultural expressions and dynamic social phenomena. This study focuses on a single event within Thailand's diverse festival landscape and examines the key factors that contributed to its success or failure. The investigation spans all angles and employs a multifaceted research approach, including comprehensive literature reviews, surveys, in-depth interviews with organizers and attendees, fieldwork, ethnographic observations and comparative case studies. Through these methods, the study strives to identify the strengths, weaknesses and CSFs of the festival. These approaches allow for a holistic exploration of the festival, gaining insights from different perspe.. View More»
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