Dong Han*
This study provides an in-depth look at the Critical Success Factors (CSFs) of the 2023 CAD Khomloy Sky Lantern Festival in Chiang Mai to enhance its overall management and execution. Festivals are an integral part of global cultural expressions and dynamic social phenomena. This study focuses on a single event within Thailand's diverse festival landscape and examines the key factors that contributed to its success or failure. The investigation spans all angles and employs a multifaceted research approach, including comprehensive literature reviews, surveys, in-depth interviews with organizers and attendees, fieldwork, ethnographic observations and comparative case studies. Through these methods, the study strives to identify the strengths, weaknesses and CSFs of the festival. These approaches allow for a holistic exploration of the festival, gaining insights from different perspectives and experiences. However, limitations remain. The study's singular focus on one event limits its ability to generalize to the wider festival landscape, potentially limiting the generalizability of the findings. In addition, external influences such as the COVID-19 pandemic or political instability may disrupt the festival environment and influence people’s perceptions and behaviors, thus challenging the validity and applicability of the research findings. In essence, this study provides a comprehensive exploration of CSFs in festival management in an effort to solidify the future of the CAD Khomloy Sky Lantern Festival in Chiang Mai, while acknowledging the contextual limitations inherent in such an investigation.
Published Date: 2025-01-24; Received Date: 2024-07-17
