Bolanle Idowu Akeredolu-Ale, Ayo Osisanwo*, Emmanuel Chinaguh
The present study examines the implementation of a communication-based approach in the empirical analysis of medical social support for individuals managing COVID-19. It employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine data obtained from frontline health workers in the six geopolitical zones of Nigeria. The study population comprised all strata of health workers in Nigeria, using a multistage and simple random sampling technique to select 500 respondents (health workers) across each of the six geopolitical zones in Nigeria. Data were retrieved through a questionnaire designed with a 5-point Likert scale to gather responses from the selected health workers. The questionnaire focused on assessing communication among frontline health workers as the dependent variable, with cultural and contextual factors as independent variables, and government communication strategies as another independent variable. The study revealed a notable and favorable correlation between Government Communication Strategies (GCS) and the effectiveness of communication by FHW (Federal Health Workers). Efficient government communication techniques are significant in assisting frontline healthcare professionals during times of crises, such as the COVID-19 pandemic.
Published Date: 2025-02-24; Received Date: 2024-04-05
