Admkew Mangesha* and Kedir Jemal
Smallholder’s market outlet choice is an important specific decision they made. The small holder farmers to secure high returns by choosing the market outlets that optimize their return from the sale of the output. However, the choice among the market alternatives is not mutually exclusive as producers could sell at more than one market outlet and the random error terms of the market outlets may be correlated. A multivariate probit model was adopted to examine the determinants of market outlet choices. The results of the study showed that the 142 (77.17%) were male-headed, 54.89% the small holder farmers were a cooperative member, 77.72% and 61.41% of the small holders have access to market information’s and access to credits respectively, the average age of the household head of was 39.848 years, the average educational back ground of the household heads was 5.67 years and the average distance from home to the whole sale/main market place where farmers sold their edible seeds produce was an average of 16.679 kilometers with standard deviation of 4.435 and the average amount of edible oilseeds was 8.521 with standard deviations of 4.665. The multivariate probit model result indicated that household ages was influenced farm gates and wholesaler positively significant at 5% and negatively significantly at 10% respectively, house hold heads sex is negatively significant at 5%, credit access is influenced the farm gate and whole sale market outlet choice was negatively significant at 10% and positively significant at 1%, educational level of household head influenced the retail market outlet choice positively significant at 10% level while, family size was wholesaler market out let choice was negatively significant at 1%, land allocated and farm yield in quintals significantly influenced edible oil seeds producers’ choice of alternative market outlets. Therefore, strategies aiming at promoting edible oil seed producers’ marketing outlet choices should focus on strengthening the technical skills, resource base, infrastructural and institutional capacity of smallholder farmers.
Published Date: 2023-10-11; Received Date: 2023-06-14
