Department of Computer Science, Kharazmi University, Tehran, Iran
Research Article
Identifying and Prioritizing Gamification Success Factors in Online Marketing
Author(s): Mohammad Zand*
In recent years, the use of technology rooted in individual psychology has grown within organizations and businesses to inspire employees and customers through various motivational programs. Companies are adopting innovative techniques, such as gamification, to enhance their marketing strategies. As traditional businesses transition to online platforms, they need innovative tools to engage their audience. This study identifies the key success factors of gamification and develops a model for its implementation, highlighting the benefits for businesses. Due to limited historical background and related data, the research combines qualitative and quantitative approaches. The qualitative phase used a seven-step meta-synthesis method (by Sandelowski and Barroso) to review literature from the past 20 years, identifying primary success factors of gamification in online marketing. Interviews w.. View More»
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